Inbound Marketing focuses on capturing the attention of people who are actively looking for information about a particular industry, product or services. In contrast, traditional forms of outbound marketing such as TV, radio or print ads take your companies message and pushes it in front of someone who may not be the slight bit interested.

Inbound Marketing typically has a higher conversion rate and higher customer engagement. Customers who are already searching for information are further down the sales process and thus excited to visit your site. This results in a higher conversion rate and shorts sales process time.